You can occasionally use infoboxes as well but don’t overuse them. Your own creativity: You can use phrasings like “If you want to do xxx, visit the yyy calculator”. But do not add more than 5 links in one tool.
Text length: The longer the text, the more links you can include naturally. The number of links should depend on the following:Ĭontext of the calculator: It is easier to find relevant links for certain categories/topics but difficult for others. Include 3-5 internal links per calculator. Properly distributed: Strongly linked to other pages to aid the flow of authority.īasic guidelines For linking from your new calculator Optimized anchor text: To help Google understand the context of our content. Relevant and natural: To enhance user engagement, illustrate our expertise, and show the connection/relevance between content. Internal links improve user experience and conversions by helping users find our content easily.įrom SEO/users perspective, we want our internal linking to be: These URLs, in turn, distribute that authority to other pages on our website. Pages on our website that receive lots of backlinks from trusted websites pass their earned authority to other URLs that they link to. Internal links funnel page authority and relevance (that we earn from our backlinks) throughout our website. Internal links help Google discover, index, and understand the pages on our website. In fact, they are among the top 3 Google ranking factors. Backlinks increase our website’s authority and help us rank better in the Google SERP. For example, all those lovely links that we share in the media channel. Internal links are different from external links, which point to pages on other websites – for example, when you link to a research article.īacklinks are hyperlinks that point to our website from other domains/websites.
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